What are employers actually looking for when they ask for TikTok skills?
Making quality content for TikTok takes creativity and quick thinking, not to mention videography and editing skills, storytelling skills, and more. And employers are looking for Gen Z to flex their TikTok skills in the workplace.
We analyzed the almost ten thousand job descriptions on Handshake that mention TikTok. Here’s what we found out, and what it means for you in the job search.
The main takeaways
- There has been an almost 17x increase in jobs mentioning TikTok since 2019.
- A diverse range of sectors are seeking TikTok skills including Media & Marketing, Education, Non-Profit, Technology, and Healthcare employers.
- “TikTok skills” signals employer demand for a wide range of skills: content creation, graphic design, video editing, knowledge of the Adobe Creative Suite, and Google Analytics.
Employers are looking for video-related skills
Mentions of TikTok skills coincided with the exponential growth of TikTok’s user base during the first COVID-19 lockdown, when the app became the fastest social media platform to reach 1 billion users.
The growth of “TikTok” as a keyword in job descriptions is also correlated with a broader demand for video-related skills (specifically, video editing and video production). This is in response to a larger shift toward video content: Cisco has predicted that by the end of 2022, online videos will make up more than 82% of all consumer internet traffic, 15 times greater than in 2017.